Search engine optimization basics can be confusing. Search engines like Google rely on user-provided information to index and rank websites. The purpose of a search engine is to make sure people can find what they’re looking for, whether that’s a product, a service, or information. So how do you learn the basics of SEO?
The most important step in learning about search engine optimization basics is choosing the right keywords. Choosing the wrong keywords can lead to poor rankings and low traffic. So using google pagerank for your keywords is an essential step for beginners.
If you use Google, for example, you need to understand that every single keyword has two different ways in which it can be used in a search. Some keywords will show up more often in the search engines results, meaning that if someone searches using those keywords, there will be a lot more potential for your site to show up in the results. Other keywords may show up less often, which means that you’ll get fewer search traffic potential. Knowing these 2 different ways of using keywords is the first step in learning about search engine optimization basics.
Using Google as an example, let’s assume that you choose the keywords “puppy names” and “pet names”. Those keywords will show up more often in the organic search results and they have low competition. You would want to rank for those keywords. However, you don’t want to rank for “puppy names”, “pet names”, or any of the other hundreds of similar keywords. This is where a complete guide to search engine optimization basics comes into play.
A complete guide to search engine optimization basics, such as the ones we talked about above, will show you how to do keyword research to find out what keywords are low in competition and high in search volume. It will tell you how to choose keywords based on how many competitors are targeting those keywords. It will also show you the exact amounts of time it takes for each keyword to show up in the search results. The goal of all this research is to get you to choose the keywords that will get you the best search engine results.
Now that you know the keyword research part of it, let’s talk about how you rank in Google. The way that Google calculates a website’s ranking is through the SERPS (search engine results page). The higher up the pages of the SERPS are, the more popular the site is. Each page of the SERPS has links to the most relevant pages of the site. When people search for something, those specific relevant pages usually appear high up in the search results, so they get a lot of traffic and become the site’s main source of income.
The first thing that you need to do if you want to rank well in Google is to create content that people will read and follow. The importance of creating great content cannot be over emphasized. This is not just about creating a product to sell, but instead about building trust and confidence in your customers by providing useful and entertaining information on your site.
This includes, among other things, writing interesting and informative articles, producing great blog posts, joining forums and posting on your topic of choice. Building your relationship with your readers is an important step in how to rank well in Google. You can also do things like offering free advice for a certain problem or giving away free products to attract traffic potential to your top-ranking pages.